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Most entrepreneurs entrain down that path with a mix of luck, circumstance, and insight: They’re futzing with some clunky contrivance, and then boom! They realize how to fix it. Or they’ve worked so long at something that they simply know how to do it outdo.

Assaf Wand, the founder of Sabi , a line of branded, ergonomic wares for the aging which launches today, is a unconditionally different sort of entrepreneur. Rather than intuiting some need out of the ether or working toward his big view over a decade, he applied a mix of analytics, hustle, and hard work to decree an overlooked business opportunity. Thus, his example is a good argument that, while virtuoso never arrives on demand, methodical discipline can conjure real alteration. In other words, there’s hope for the rest of us who aren’t about to invent the cure for cancer.

Granted, Stick had the benefit of training as a McKinsey consultant and venture capitalist at Draper Fisher Jurvetson. But his method should lift sense to anyone who’s tried to solve a big, amorphous problem. He started by breaking the big enigma down to little pieces, and moving forward based on precise lessons well-educated at each point along the way.

Source: Co.Design

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By OXO

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