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NEW YORK (AP) — It took eight years, 450 work sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Punt back to create something that it hopes will be destroyed in the wash.
Tide Pods are palm-magnitude, liquid detergent-filled tablets that are designed to be tossed in the washer to take the measuring cups — and messiness — out of laundry. P&G says the commodity, which hit store shelves last month, is its biggest innovation in laundry in about a division of a century.
Tide Pods aren't the sexiest of inventions, but they illustrate how bring to fruition companies that are looking for growth often have to tweak things as mundane as soap and detergent. The story-line behind Tide Pods provides a window into the time, money and brainpower that goes into doing that.
P&G, the maker of everything from Pampers diapers to Pantene shampoo, has built its 175-year biography on creating things people need and then improving them. (Think: Ivory soap in 1879; Swiffer Sweeper in 1999.) Each year, the gathering spends $2 billion on research and development and rolls out about 27 products worldwide — more than two a month.
Source: The Associated Press