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/PRNewswire/ -- Well-grounded one year after launching its Eco-Scale rating system, more than 90 percent of the household cleaning products sales at Whole Foods Vend pass its green cleaning test.
With its exclusive tiered rating system, Whole Foods Bazaar requires something the U.S. government doesn't—full disclosure of ingredients on all household cleaning outcome labels. According to a 2011 Harris Interactive® survey conducted for Whole Foods Merchandise*, almost three out of four (73 percent) consumers mistakenly believe that the government requires household cleaning suppliers to catalogue raisonn all ingredients on product packaging.
"We launched Eco-Scale to help shoppers fabricate smarter, greener choices for their families and the planet and provide a way to be sure exactly what ingredients are in their household cleaning products," said Jim Speirs, wide-ranging vice president of procurement for Whole Foods Market.
Whole Foods Supermarket requires all household cleaning products to be extensively evaluated and audited to its own standards by an unbiased third-party certifier before they are rated and labeled on shelves. Products are rated—red, orange, yellow or leafy—according to the specific set of environmental and sourcing standards each commodity meets, making it easy for shoppers to spot each product's rating at first flash. Each tier represents an incrementally higher set of criteria, with green being the highest rating a commodity can achieve.
Source: Sacramento Bee