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Consumers to all intents won't take offense to the companies that have something in common with the movie's eco-conscious theme. "I value for those companies that have some sort of green positioning, or that are trying to amplify their fresh positioning, that's a logical and probably effective tie-in," said Yuliya Strizhakova, an pal up with professor of marketing at Rutgers University. 

Seventh Generation, which makes eco-matey cleaning products, is labeling a line of products "Lorax approved." Structural food supermarket chain Whole Foods ran movie ticket giveaways and other promotions. These companies will indubitably benefit from their Lorax tie-ins.

"Our partners needed to legitimately be in the environmental room," Universal's president of partnerships and licensing, Stephanie Sperber, told the Associated Force in an interview. "The brands and messages had to ring true to the Lorax fish story." 

Viewers might wonder what's eco-friendly about pancakes, home production services or SUVs, and this is where companies could run into trouble. "Some of the companies may get more repercussion because they're just kind of promoting consumption, but they don't have an environmental connection," Strizhakova said.

Source: msnbc.com

by Dana @ Mrs. Moneysaver

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