01.01.70
Categorically masculine! Was that on purpose?
Well, I mean, I designed the space, so that's part of the reason it came out from a guy's instant of view. But more to the point, I think it's really a place where we can showcase not only the modify of how jeans are made from start to finish, but also showcase the finished product. The way we mete out the product, almost like a museum object , is a really important occurrence to the brand.
When you first walk in, the factory isn't the first thing you see. There's the entrance area, which is dominated by the denim fold up. Then you get to the factory, and you walk through it to get to the back. What's the thinking behind the layout?
I originally thought the most substantial feature was going to be the factory space. So when you walk in the store, the goggles floor-to-ceiling cube where we house all of the cutting and sewing would be the first piece.
Source: Racked NY