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The rangy packaging, designed by Gwenaël Nicolas (Agence Vertu-Japon), differentiates itself by its small diameter, which allows a perfect and finicky application. This originality also impacted the design of the whole mechanism.
In addition to this specificity, Topline-Primapack achieved a complex aim. Indeed, the cap is composed of two parts, a long shiny sleeve in anodized aluminium on which a rap over of injected zamac, galvanized in the same shade, whose crimping required a enchiridion adjustment. At the top of the tube sparkles a Swarovski Elements crystal.
“ Injection enabled to father the ideal form to receive the precious contents, of which the collage, positioning and driving, are adjusted manually, to be as meticulous as a jewel. Result: a perfect overlay of the stone, ” said Topline-Primapack in a story.
As the responsible of the project, Topline-Primapack also focused on finishing details such as the tint of the screen printing on the tube, the click sound produced when occasion and closing the device, or the easiness to manipulate the mechanism.
Source: Premium beauty